The World Of Search Engine Marketing – And Why You Should Be Doing It

One very vital aspect of SEO (Search Engine Optimization) is having a web page that is easy for both users and search engine machines to work. Although search engines are becoming more and more updated and sophisticated, they still do not perceive a website in the same way that you and I do. SEO assistance the engines, helping them to understand what every web page is about, and why it may be valuable for its users.

Ensuring your content is visible to search engines

Without SEO, a website can be undetectable to search engines. Let’s use an example, imagine you uploaded a picture of your roast dinner. A person may define it as ‘A plate of moist chicken roast, with roast potatoes and vegetables’ On the other hand, the most advanced and updated search engine would struggle to comprehend the photo at anywhere near that level of understanding.

So the question is – How do you make a search engine understand the image? Here is where SEO comes into it, SEO permits webmasters to create information that the search engines can use to recognize content. This step of adding adequate structure to your content is fundamental to SEO. By educating yourself on the skills and limits of search engines you will then be able to properly produce and annotate your web pages content so that search engines can understand.

Analytics

SEO Analytic Graphs

The Limits

All main search engines such as ‘Google’ will operate on the same main points. Automated search engine bots browse the web, follow new links, images and content in multiple gigantic databases. However, current search technology is not super human, and therefore it does have its limitations. There are a number of search engine technology boundaries, including, comprehending and following poor link structure, filling out forms, and many others. These points if not adjusted on your website can cause significant issues in search engine rankings (For example your web-pages position on google).

Wire Fence

Barb Wire Fence

Getting Traffic

These small technical details of creating a search engine welcoming website will help your website massively, but once these are corrected you must then market your content. Alone, the search engines do not have the formulations to work out the value of content on the web so instead of this, they look at its significance and how applicable it is. They measure this by following what people do, what they search, how they react, what they comment, and what they link to. Therefore, creating a web-page with wonderful content is great, but you must also ensure that the content is visited, shared, talked about and promoted.

Train Tracks Leading In

Tracks

Friday Afternoon Beers – Why They’re Good For Business

Employee opinions towards Friday after work socializing differs from person to person and from company to company. Many of us live for that magical clock off moment on Friday afternoon. Employer attitude about this idea is key, as the bosses set the manner for the after work event. Still, most big bosses or small business owners would agree that there are obvious perks to “clock off beers” at the end of a busy week’s work.

 

Reducing Stress

In any job there are always some pressures, often your job role will determine the severity, but most workers would agree that they feel stress at some point during their working week. As industries become more fast-paced, with bigger targets and workloads, a great employee will continue to work their hardest all week with little lull. However, with continued pressure and deadlines this can sometimes feel a little overwhelming.

Friday socials are a brilliant way to reduce that feeling of and encourage employees to let down their hair and have a good time. Enjoying after work drinks often creates an informal environment, counteracting the high-stakes environment in work. Creating this relaxed atmosphere allows your employees to take a mental break and recharge.

A Stressed Woman

Lady Who Is Stressed

Improving workplace culture

Workplace atmosphere is hugely vital to employee’s happiness, and a negative or uncomfortable culture can create a range of issues for employees. Friday night drinks alone may not ensure the overall team happiness, but it will improve morale, a familiar and easy going atmosphere can show your employees you value the work they do as people. As a boss, showing that your human is also important, nothing says ‘I’m just a normal guy’ like cracking open a cold one and passing it to your receptionist, as well as things the presence of humor in the workplace can help to break down the barriers between working orders.

Work Friends

Shaking Hands

 

Improving communication

In larger offices or work spaces, it can be easy for individuals to just speak with teammates from their sector or floor. When this occurs and job roles don’t organically cross, it can feel like you belong to completely separate businesses. Another benefit of Friday night drinks is reducing these role-specific meetings and ensuring everyone is together. This makes in work communications, teamwork and problem solving much easier and informal.

Workmates Talking

Colleagues Chatting

 

Understandably all businesses vary, but adding a social element to the working environment has many paybacks, there doesn’t even have to be alcohol; another idea could be an afternoon tea or coffee. But creating time for all employees to relax and unwind in a social situation can add a lot to your workplace.

Why Set Up An Online Business

There has been a rise in online businesses and now there are hundreds of thousands of YouTube videos offering tutorials on how to set up an online business, detailing different kinds of online businesses whilst also boasting of their own success (who can blame them). Having your own online business well and truly opens up the world and allows you to live your life they way you wish to, rather than the way you were told to.

Freedom

When working and running a business online, this gives you the freedom to choose your own hours. It allows you to pick and choose your business times and work that around your lifestyle.  Whereas if you were working as an employee you would not be able to do the things you want when you want, working from a much tighter schedule.

Travel

How about waking up for a morning surf followed by a coffee in a local Spanish café and a quick check of your emails? Owning an online business allows you to work anywhere in the world. As long as the location has good internet and in my case a good coffee shop then you really are sorted. This is probably the biggest reason so many people aspire to having their own online business. So they can explore the world and bring their job with them.

hot air balloon

travelling the world

Financial Success

Online businesses offer low over heads and high margins. They often have very few costs compared to offline. Avoiding massive expenditures such as office or retail space, this pays a huge part in making it a much financially successful industry. In addition to this, there is no geographical or time boundary, meaning your business can be making money around the clock.

Starting up a business of any kind can be daunting, but imagine taking the leap of faith and then having the life you always wanted. I think its worth the chance!

Pros and Cons of Owning Your Own B&B

In the past I had owned my own B&B, it was a fantastic establishment and I had formed incredible memories with my staff, my family and my customers. There were many highs and there were also bumps, but seeing that this is a popular choice in business for families and one of which many are looking to get in to, I thought i would give you my pros and cons of owning your own B&B.

Pros and Cons of Owning Your Own B&B

The Pros

You’re the Boss

Owning your own B&B allows you to make the choices that you know will benefit both business and customers. Holding the rains, means you can try out new ideas and put your spin on making it stand out from the crowd.

tea set

creating a nice atmosphere

The Atmosphere

Running a B&B in a holiday destination is so enjoyable. You surround yourself in people that are there, purely to have a good experience and relax. There is nothing better than getting to know interesting people and hearing their stories over a clock off beer in the evening.

 

The Cons

The Hours

As owner you are responsible for everything. This unfortunately means that when the fire alarm goes off at 3AM you are the ill-fated sod that is in charge. In addition to this, your peak season is during the holidays, this means unfortunately that the majority of major school holidays, bank holidays and festive seasons will be spent working your socks off.

man shouting

Horrible customers

Inconsiderate Guests

It doesn’t happen often, but, on occasion all B&B owners will have inconsiderate guests. This can scale from messy people, to hard work and drama. How you deal with them is dependant completely on your attitude, how short for time, and how many times you have dealt with a similar situation.

Ultimately, the ups and downs are all apart of the game and having your own B&B is a fantastic way to start yourself off in the business world and live a nice and comfortable lifestyle, meeting new people everyday. 

3 Ways To Receive Customer Feedback

It can sometimes be very difficult to measure the success and performance of your own business. Things may feel and look good, but ultimately, it is those who we provide our services to that has the final and most important say in the matter. It is important to keep on top of customer satisfaction because word of mouth can spread like wild fire or flood the gates of your establishment. Here Are 3 Ways To Receive Customer Feedback

Via email

A brilliant way to find out what your customers thought of their experience is to send a quick email. The email should be short and sharp, check back in with them with positive and polite language, ensuring you are asking not begging. Another great thing about an email is that you can link in your review pages there and then, mean you are making it quick and easy for them to do as you’ve asked.

digital feedback

get your feedback through email

Ask in person

If you are face to face with you client then ask them! Especially with technology moving as it is, people love to be chatted to and feel like they have spent time with real people who are providing a good service. Simply get the customer talking about their experience and what they enjoyed, then ask them to kindly post that feedback online. If someone is asked face to face, they are much more likely to agree.

shaking hands

talking to your customers

A feedback form

Prior to them leaving your establishment, ensure your customer receives a feedback form. This should thank them for coming and ask them to leave a review. For your older customers this is probably the best option, it allows them to write down any positive or constructive feedback they have, whilst also making them feel their custom is appreciated. A little tip; you can ask on the leaflet if this feedback can be published online, that way you can add any lovely comments to your website.

tablet

online feedback form

Make sure you know how your customers feel, this way you will always know the direction you need to take your services and create the best customer satisfaction ever!

3 Reasons Why Owning Your Own Business Is Great

If your are like me, then you likely find it incredibly difficult to work as an employee instead of having your own business. There isn’t a hierarchy of character between the 2 positions, it is simply a case of preference. If you have found yourself uncomfortably wedged between a rock and a hard place regarding the decision process to take the leap of faith and start your own business, here are 3 reasons why you should!

3 Reasons Why Owning Your Own Business Is Great

The Money

You are your own boss. If you are passionate, business minded and ready to excel, then owning your own business can be your money maker. With a business that aims at a wide market with high demand, a successfully run company can produce a brilliant annual salary. Match this with your ability to make your own choices and not answer to anyone, you could not ask for more.

 

shaking hands in agreement

making the money you work for

Living the Lifestyle

Another brilliant reason to own business is that you have the flexibility to work the hours you want. Once you have trained you staff to the highest of standards, it is then your time to sit back and reap the rewards, for many this would mean jet setting as often as possible and taking that important time out to be with family and friends.

man playing gold

living the life you always wanted

You Passion and Love For challenge

If you have never owned your own business then this will be a completely new experience for you, a person who loves getting stuck into something new and watching it grow and expand will excel as a business owner. The success of the business really does lie in your hands, and what a better way to prove yourself than to absolutely smash it.

laptop on table

Getting ready to follow your dream

Remember that starting a business is scary and it can be difficult, but nothing will feel better than taking the leap of faith and finally living life on your terms. GOOD LUCK!

The 3 Most Cliche Gifts on Valentines Day, Which are Amazing!

Valentines day is full with cliche everything’s and for some (mainly singles) it is absolutely unbearable. However, for those who for no fault other than being in love, these cliche’s are a source of great joy. And no matter how much we look down on cliche presents, the moment they are on your lap, opinions rapidly change.

Here are The 3 Most Cliche Gifts on Valentines Day, Which Are Amazing

1. Red Roses

Naturally, these are the highest magnitude of cliche’s but they literally ooze romance. Let’s face it ladies, if you were minding your own business at work and in pops a  delivery man holding a mass of perfectly pruned roses, you would be beside yourself!

bunch of roses

Cliche present on valentines day

2. A Poem

These are usually given by the brave, it is incredibly hard to express you feel in a way which is massively cliche and thus, it takes time to put your originality into it. However, when it is nailed, every woman and man alive love being told how much they are loved through the form of a poem.

a book of love poems

love poems for valentines day

3. Jewellery

Another massive cliche, but what makes jewellery such a perfect gift is that it lasts longer than just the day its self. It can also have many representations for various aspects of your relationship and who knows, 50 years on you could still be wearing it. Imagine just how special it will become over time.

a couple holding one another

presents that last

Ultimately, you can’t really fail to impress your loved one if you have generally made a real effort. So if you are going to go the way of cliche, you have to make sure its done properly.

Fingers crossed the are endless streams of happy couples walking the streets tonight, heading towards the restaurants and with massive smiles after receiving all of their romantic presents.  

Working Holiday and PAYE Tax Refunds

Who really wants to go on a working holiday to the UK? After all, it has one of the most amazing cultures and is as equally diverse, on top of this, it is a stones throw away from Europe serving as the worlds greatest back garden. One reason to travel the amazing land of Great Britain is for UK PAYE Tax Refunds. This is because once your working holiday is up, you can claim for a tax refund and support your next adventure financially. What better way to save pennies than having no idea you were saving at all.

How it Works?

The way it works is quite simple. Each month tax is taken out of your wage packet and placed in the hand of the government. Tax thresholds change yearly, however, for as long as you have paid tax on anything up to the threshold, you can have it rebated and have it placed safely in your pocket. This is fantastic because we commonly accept that tax shall be taken from us and use what we have left to budget our travels, but with PAYE Tax Refunds, you may very well be saving with out even knowing it.

Here you can grab more information on how to claim UK PAYE Tax Refunds.

Additional Pros

The fact that whilst you were working there has been a savings account in the form of tax, this means that once rebated you will be able to fund further travels to the places most high up on your bucket list.

The are companies that offer this service like Taxback.co.uk, who will respond to your claim with the up most efficiency. Nothing beats not having to wait around for the pennies which are rightfully yours, especially when you have places to see and many amazing things to do!

You can check Taxback.co.uk out on Social Media here, Facebook, Linkedin.

 

 

Why Waste Management Creates Job Roles in The Future

Indeed it is not wise to be overjoyed about possibly profiting off of the poor cleanliness our world currently has. Someone however, must come to the rescue, which more than likely will be waste management companies, who will naturally benefit greatly.  The exciting news is, the more we use them, the cleaner the world will be but on top of this, the more any specific company will develop, the more working opportunities that shall arise. This is the process Waste Management Companies in South Africa have taken, and one which stands out in particular is Averda SA.

The governments around the world seem to be tightly wedged between two iron fists, one being the undeniable need to clean this world up and the other, incredibly strict budgets. This is why waste management companies like Averda are taking on what the government may not be able to cover. After all, the long list of priorities pushed upon Governments around the world, only so many pennies can be placed into waste management out of the tax payers money.

How it creates working opportunities

At some point the public will have to take matters into their own hands, undoubtedly this would mean turning to privately-owned waste management companies and the rate that the human population is growing, this will most certainly happen sooner than we can imagine.

Now, when a business grows in profit, the business can expand its resources and try to reach out to more of the public through marketing strategies (they’ll need marketing experts for that), imagine everything that is needed to run marketing strategies, how many clever heads would it takes. But from here the list expands, they would need more people on the ground, they would need new establishments, everything and as a business grows, the need for human skills rises also and this is how waste management will create many working opportunities in the future!

 

Check Out Averda on Social Media Here, Facebook, Twitter, Instagram and Linkedin.

 

Why I Gave My Child Snuggly Rascals Headphones

Can I Guarantee you that you won’t walk in through the front door to find your husband or wife jamming to an 80s collection with the Snuggly Rascals ear phones on;…..No. Neither can I guarantee that as write I am not doing the same. However, this much I certain, if I, as so called “respectable adult” cannot get enough of the Snuggle Rascals Ultra-comfortable, super soft kids headphones, then your kids will absolutely love them.

 

Here are a few reasons why we believe Snuggly Rascals headphones are so awesome for kids!!

 

“Winter is Coming

The frosty horizons will soon be amongst us and fortunately, not only do the Snuggly Rascals headphones naturally keep our children’s tiny heads warm, they will of course be playing the music they love. Even on the extra cold days spent in inside the house, your kids will be able to plug the headphones into your tablet or laptop and jump into to the Kids sector on Netflix and soak in all of the childish bliss. What may be most wonderful about this is you will not have to listen to Pepper Pig oinking all day long!!

 

Long Walks and Hikes

The Snuggly Rascals headphones are perfect for family walks. Even only 10 years ago kids were not as involved with the latest tech of mp3’s but now it seems to be as common as, well, walking. Acting as a woolly hat your child will be protected from the outdoor elements and still be able to skip along whilst having a childlike jam. Snuggly Rascals is perfect for camping trips where kids can enjoy winding down in the evening or even simply, just have kiddie time throughout the day.

 

Fun Technology

We as adults may appreciate the very serious looking tech that is out there but it seems kids now want to get in on the technological action.  But what is actually childlike about the earphones for an iphone, or any phone, tablet and laptop for that matter? Snuggly Rascals enable kids to enjoy music on our adult “tech stuff” and remain children, with colourful, fun, cuddly and snuggly head phones, medically proven to prevent kids from becoming an Irobot!

 

Snuggly Rascals believe that there is room for children to be around the uses for technology and are passionate about making such uses more fun and childlike for our kids to enjoy.

Check Snuggly Rascals out on; Facebook, Instagram and Twitter