Month: April 2018

The World Of Search Engine Marketing – And Why You Should Be Doing It

One very vital aspect of SEO (Search Engine Optimization) is having a web page that is easy for both users and search engine machines to work. Although search engines are becoming more and more updated and sophisticated, they still do not perceive a website in the same way that you and I do. SEO assistance the engines, helping them to understand what every web page is about, and why it may be valuable for its users.

Ensuring your content is visible to search engines

Without SEO, a website can be undetectable to search engines. Let’s use an example, imagine you uploaded a picture of your roast dinner. A person may define it as ‘A plate of moist chicken roast, with roast potatoes and vegetables’ On the other hand, the most advanced and updated search engine would struggle to comprehend the photo at anywhere near that level of understanding.

So the question is – How do you make a search engine understand the image? Here is where SEO comes into it, SEO permits webmasters to create information that the search engines can use to recognize content. This step of adding adequate structure to your content is fundamental to SEO. By educating yourself on the skills and limits of search engines you will then be able to properly produce and annotate your web pages content so that search engines can understand.


SEO Analytic Graphs

The Limits

All main search engines such as ‘Google’ will operate on the same main points. Automated search engine bots browse the web, follow new links, images and content in multiple gigantic databases. However, current search technology is not super human, and therefore it does have its limitations. There are a number of search engine technology boundaries, including, comprehending and following poor link structure, filling out forms, and many others. These points if not adjusted on your website can cause significant issues in search engine rankings (For example your web-pages position on google).

Wire Fence

Barb Wire Fence

Getting Traffic

These small technical details of creating a search engine welcoming website will help your website massively, but once these are corrected you must then market your content. Alone, the search engines do not have the formulations to work out the value of content on the web so instead of this, they look at its significance and how applicable it is. They measure this by following what people do, what they search, how they react, what they comment, and what they link to. Therefore, creating a web-page with wonderful content is great, but you must also ensure that the content is visited, shared, talked about and promoted.

Train Tracks Leading In